“I kept getting it wrong, and I was so nervous.” Eventually she and the rest of the team nailed it and posted the results on YouTube in June 2012. I don’t know how I feel about this,’” Merletti says. “I remember saying, ‘You’re really close to me right now. The opening shot features an extremely close close-up of cheerleader Amy Merletti mouthing the first verse. One of the most popular versions - clocking in at 25 million views to date - was made by the Miami Dolphins Cheerleaders in May 2012 while they were in the Dominican Republic shooting their 2013 calendar. “I think my dad was probably responsible for about a hundred of those hits,” Hersey says. It made it to YouTube the same night, and it now has more than 15 million views. USA Swimming’s Russell Mark, whose technical skills were usually used to film swimmers for technique analysis, edited the video and presented it to the team on July 26, the night before the Opening Ceremonies.
“You’re training, and you’re resting, and you’re watching a lot of television and spending a lot of time on the internet, and you need something to do to pass the time.” Coughlin, who had been on Dancing With the Stars, was tasked with choreographing the scenes filmed on the airplane that took the team from its training camp in Vichy, France, to the Games in London. You’re so bored out of your mind,” says fellow swimmer Natalie Coughlin. “When you’re at training camp for the Olympics, there’s really not much to do. The clip now has more than 75 million views.įrom Psy to Mason Ramsey & Drake's 'In My Feelings' Challenge: The Past, Present & Future of Viral…Īnother motivating factor for the swim team participants? Boredom. “It was just a quick, fun situation.” Flores and Carlos PenaVega co-edited the video in a few hours, PenaVega uploaded it to YouTube, and it quickly went viral. “I wasn’t taking it too seriously,” he says. In February 2012, shortly before the track’s international release as the lead single for Jepsen’s album Kiss, Bieber, Selena Gomez, and some of their friends dropped their very own lip dub featuring the song on YouTube.įlores shot the video over the course of a week in L.A., using the Photo Booth app on his MacBook Pro. Bieber plugged “Call Me Maybe” on Twitter in December 2011, calling it “possibly the catchiest song” he had ever heard, but he wasn’t done yet. “Justin was in the car and heard this song called ‘Call Me Maybe,’ and he kind of fell in love with it,” says Alfredo Flores, Bieber’s friend and videographer. But it wasn’t until two assists from Justin Bieber, Jepsen’s eventual labelmate, that the song really took off. Jepsen’s “Call Me Maybe” came out in Canada in September 2011 as the first single for her Curiosity EP. The song choices over the years varied from video to video, but in 2012, one song arose to unite them all: Carly Rae Jepsen’s “Call Me Maybe.” “So viewing those always felt super amateur, and with this it was like, ‘Oh with just a little bit of work, you can elevate this little homemade self video into a larger-than-life music video.’”ġ0 Years of 'Single Ladies': Beyonce's Director, Choreographers & More Put a Ring on Her Iconic… “There had been video of people lip-syncing online, but they never edited the music in,” Lodwick says. He then dubbed in the original track to the footage for a cleaner sound than your typical lip-sync. “I was just walking and listening to the song, and I wanted to share with people how I felt in that moment,” he says. The clip, which is no longer available online, showed him mouthing along to a song called “Endless Dream” by the band Apes and Androids.
Lodwick first used the term “lip dub” in the description of a video he uploaded to Vimeo in 2006.
The video currently has 2.8 million views on Vimeo. The participants took turns mouthing along to different verses before coming together for a group chorus, jumping up and down, and collapsing on the floor. The shoot took place on a Thursday evening at the New York office. Turning the in-house lip dub meme into a group activity was a way to promote office bonding, a team-building exercise, really. “We were experiencing the very first wave of normal people doing stupid shit and putting it online casually and getting thousands - or in the case of “Flagpole Sitta,” millions - of viewers,” says Lodwick. “You might want to practice in the mirror at home to make sure.” Members of Connected Ventures had made solo lip dub videos before, posting the clips on the then-newly launched platform Tumblr. “Get an mp3 of this song ASAP and memorize the lyrics completely,” Lodwick wrote. Dub Me Maybe: How Lip Dub Videos Became the Meme That Wouldn't Die
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